Here comes another admission that won’t do my personal brand any favours: I am quite lazy, or at least, am supremely impatient. And the problem with impatience, for me certainly, is that I can’t defer pleasure, so I procrastinate terribly.
I read A LOT on the subject of marketing, and see a lot about ‘digital transformation’, ‘disruption’, ‘the rise of big data’, and, y’know, technology trampling all over everything we thought we knew and changing the ‘landscape’ and completely overturning how we market products to consumers. (We don’t! Consumers market products to us now! Wait, what?)
The 2015 Golden Flannel Award winners were announced today and the results are, as expected, hilarious.