Content marketing may seem like the buzziest phrase in the industry, but in my opinion there are at least three good reasons to embrace it… Read more
Is the word ‘millennials’ actually useful?
Why does it matter that I am a “millennial”? It’s rare to find me on my soapbox (ha) but one (let’s just say it: insignificant in the grand scheme of things) irritation I’ve nurtured lately is with brands pitching to “millennials.” Millennials will love this, they say. This has been designed and developed with MILLENNIALS in mind. Millennials are super socially conscious and ethical and love having a personalised experience. Do they? Read more
Yes but what is actually different about how we do marketing?
I read A LOT on the subject of marketing, and see a lot about ‘digital transformation’, ‘disruption’, ‘the rise of big data’, and, y’know, technology trampling all over everything we thought we knew and changing the ‘landscape’ and completely overturning how we market products to consumers. (We don’t! Consumers market products to us now! Wait, what?)
What does it mean for a brand to be authentic?
When a person or brand is ‘authentic’, what does that ACTUALLY MEAN? Does anyone know? And why do we keep talking about it? Read more
Brewdog is releasing all its recipes and I could not be happier (and I don’t really drink beer)
I love Brewdog. I enjoy their beers, sure, but generally I am in the ‘wine’ camp (if we have to assemble the human species into drinking camps, which I hope we never have to do). Read more
How the principles of improvisation apply to marketing
Bear with me people. I really love improv and I’ve been trying to sneak it into every conversation recently. I even gave a little talk in the office the other week, so now I am putting some thoughts on my copywriting blog to see if it works. Ahem. Read more