I’ve been loving all those mattress ads you see on the Tube – such saucy copy! But my favourite underground* adverts at the moment have to be the beautiful set from made.com (and its agency Fabula, London) released August 2016.
Variations on the theme include “I don’t stay in, I stay up” and “I don’t switch off, I plug in”.
Good work, from one of my favourite homeware websites.
* The picture is actually from London Victoria train station, so they clearly do exist outside of the underground system.