Yes but what is actually different about how we do marketing?

I read A LOT on the subject of marketing, and see a lot about ‘digital transformation’, ‘disruption’, ‘the rise of big data’, and, y’know, technology trampling all over everything we thought we knew and changing the ‘landscape’ and completely overturning how we market products to consumers. (We don’t! Consumers market products to us now! Wait, what?)
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Brewdog is releasing all its recipes and I could not be happier (and I don’t really drink beer)

I love Brewdog. I enjoy their beers, sure, but generally I am in the ‘wine’ camp (if we have to assemble the human species into drinking camps, which I hope we never have to do).  Read more

How the principles of improvisation apply to marketing

Bear with me people. I really love improv and I’ve been trying to sneak it into every conversation recently. I even gave a little talk in the office the other week, so now I am putting some thoughts on my copywriting blog to see if it works. Ahem. Read more

The 8 words you should just replace with other words

I mean, of course, obviously, very few words are ALWAYS the wrong choice. It’s all about ‘context’, and ‘aims’, and ‘target audience’ and all that good stuff that, as a freelance editor, I definitely promote. Far be it from me to tell EVERYONE that they should NEVER use a certain word. But… here are my top eight words that I do think should just be parked, please.

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