I read A LOT on the subject of marketing, and see a lot about ‘digital transformation’, ‘disruption’, ‘the rise of big data’, and, y’know, technology trampling all over everything we thought we knew and changing the ‘landscape’ and completely overturning how we market products to consumers. (We don’t! Consumers market products to us now! Wait, what?)
I mean, of course, obviously, very few words are ALWAYS the wrong choice. It’s all about ‘context’, and ‘aims’, and ‘target audience’ and all that good stuff that, as a freelance editor, I definitely promote. Far be it from me to tell EVERYONE that they should NEVER use a certain word. But… here are my top eight words that I do think should just be parked, please.
The 2015 Golden Flannel Award winners were announced today and the results are, as expected, hilarious.