If you are fortunate enough to work for yourself, or a lovely modern “flexible” employers, you may wile away some of your business hours away from the office. This might be in the comfort of your own home. Ahhh. Isn’t it nice?! For me, as a freelance copywriter, working from the privacy, cosiness and delight of my own London flat – the Princess Pad – affords me (and, in turn, my clients) several crucial benefits…
Why does it matter that I am a “millennial”? It’s rare to find me on my soapbox (ha) but one (let’s just say it: insignificant in the grand scheme of things) irritation I’ve nurtured lately is with brands pitching to “millennials.” Millennials will love this, they say. This has been designed and developed with MILLENNIALS in mind. Millennials are super socially conscious and ethical and love having a personalised experience. Do they?
Another peek behind the very transparent curtain that is my working life! I love sharing my stories of great clients (I’ve been very lucky) and stupendous projects. My December assignment with British Military Fitness was lovely: Speak to some inspiring members of British Military Fitness, the bootcamp-style training and exercise class people, and write up their stories for the BMF Blog.
Here comes another admission that won’t do my personal brand any favours: I am quite lazy, or at least, am supremely impatient. And the problem with impatience, for me certainly, is that I can’t defer pleasure, so I procrastinate terribly.
I am starting a new series where I find my favourite brand doing cool stuff with words. It’s that simple really.
This September, my birthday month if you must know, I am going to have to go with the lovely folks at Mondo, who have recently rebranded as MONZO.