If you are fortunate enough to work for yourself, or a lovely modern “flexible” employers, you may wile away some of your business hours away from the office. This might be in the comfort of your own home. Ahhh. Isn’t it nice?! For me, as a freelance copywriter, working from the privacy, cosiness and delight of my own London flat – the Princess Pad – affords me (and, in turn, my clients) several crucial benefits…
Is the word ‘millennials’ actually useful?
Why does it matter that I am a “millennial”? It’s rare to find me on my soapbox (ha) but one (let’s just say it: insignificant in the grand scheme of things) irritation I’ve nurtured lately is with brands pitching to “millennials.” Millennials will love this, they say. This has been designed and developed with MILLENNIALS in mind. Millennials are super socially conscious and ethical and love having a personalised experience. Do they? Read more
How I approach networking
Having a network is one of the best things you can have, I think. The emotional and practical support that comes from close friends and family is a precious possession, but the benefits of a wide, diverse social network are enormous.
Writing articles for British Military Fitness (and loving it)
Another peek behind the very transparent curtain that is my working life! I love sharing my stories of great clients (I’ve been very lucky) and stupendous projects. My December assignment with British Military Fitness was lovely: Speak to some inspiring members of British Military Fitness, the bootcamp-style training and exercise class people, and write up their stories for the BMF Blog.
Lessons from Kickstarter…
I heard a busy salesperson today say, ‘Why do they put Christmas at the end of the year?’ It was depressing but prescient: I am simultaneously winding down for the festive season at home, and as busy as the busiest bee doing numerous projects.
Underground Advert of the Month: Made.com
I’ve been loving all those mattress ads you see on the Tube – such saucy copy! But my favourite underground* adverts at the moment have to be the beautiful set from made.com (and its agency Fabula, London) released August 2016. Read more