I mean, of course, obviously, very few words are ALWAYS the wrong choice. It’s all about ‘context’, and ‘aims’, and ‘target audience’ and all that good stuff that, as a freelance editor, I definitely promote. Far be it from me to tell EVERYONE that they should NEVER use a certain word. But… here are my top eight words that I do think should just be parked, please.
The 2015 Golden Flannel Award winners were announced today and the results are, as expected, hilarious.