Yes but what is actually different about how we do marketing?

I read A LOT on the subject of marketing, and see a lot about ‘digital transformation’, ‘disruption’, ‘the rise of big data’, and, y’know, technology trampling all over everything we thought we knew and changing the ‘landscape’ and completely overturning how we market products to consumers. (We don’t! Consumers market products to us now! Wait, what?)
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Creative design from the South