Brewdog is releasing all its recipes and I could not be happier (and I don’t really drink beer)

I love Brewdog. I enjoy their beers, sure, but generally I am in the ‘wine’ camp (if we have to assemble the human species into drinking camps, which I hope we never have to do).  Read more

How the principles of improvisation apply to marketing

Bear with me people. I really love improv and I’ve been trying to sneak it into every conversation recently. I even gave a little talk in the office the other week, so now I am putting some thoughts on my copywriting blog to see if it works. Ahem. Read more

The 8 words you should just replace with other words

I mean, of course, obviously, very few words are ALWAYS the wrong choice. It’s all about ‘context’, and ‘aims’, and ‘target audience’ and all that good stuff that, as a freelance editor, I definitely promote. Far be it from me to tell EVERYONE that they should NEVER use a certain word. But… here are my top eight words that I do think should just be parked, please.

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Creative design from the South